Five European Brands That Are Crushing Content Marketing

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Five European Brands That Are Crushing Content Marketing

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Content creation is one of the most important aspects of today’s digital marketing industry. What’s changing is the way we create and deliver the content.

So let’s take a look inside the European market and some of the most lucrative strategies that were adopted by brands active in this market. Let’s take note of the similarities and the differences and hopefully, we will provide a solid ground of inspirational material for companies that want to share this market and adapt to it in the near future.

1. Storytelling is and will be important.

Swiss beverage brand, Schweppes, has covered immersive territory with the digital culture and lifestyle magazine Villa Schweppes, which features articles on music festivals, Parisian bars and fashion trends along with cocktail recipes. DJs, designers and mixologists designed to inspire readers to adopt the brand’s hip nightlife vibe.

This is a no-fail approach that will allow you to get closer to your audience and at the same time, it will ensure a no-fail campaign. It does not matter the industry you work with. As long as you are capable to tell stories and at the same time, to sell your stories to the audience, you are good to go. They will love it. They will understand it. They will dig it.

2. Create news-worthy content.

You have to always keep yourself informed and learn everything there is to learn, especially when it comes to changes brought forward by technological evolution. This is where our next example comes into place. Bitdefender, the Romanian antivirus software producer, is one of the most successful and reliable security resources available today.

How does it manage to nail this content marketing thing? Well, it created a websitethat is aimed at spreading news related to its main activities: security threats and other related topics. It is a great source of valuable content for people who share an interest in this kind of information.

3. Build a community around the brand.

There are many ways in which you can build a community, starting with social media and up to releasing content that is able to trigger the formation of a community around it. In this case, follow the example of Lego, which managed to buld a community with content creation and used these tools to increase sales and market value.

Lego invested a lot. It worked on building a young community around the brand via video games and movies. For instance, The Lego Movie was a huge box office hit. Besides the box office hit, Lego invested in micro websites, a web-based miniseries, community digital platforms and an official magazine.

4. Create video experiences for your audience.

Global video traffic is expected to reach 82 percent of the overall Internet traffic by 2012. You can achieve great things in content marketing by creating and delivering videos to your targeted audience, whether they are advertisements, presentations or vlog series. A great example comes from Hornbach, a popular European brand in the hardware store market — here’s an example.

Apart from its popular YouTube channel, Hornbach was able to create a website that is also video based. Each piece of the visual collage presented on the first page features a promotional video that can serve as an inspiration to any marketer who seeks to perform on a diversified and competitive market such as the European one.

5. Change a culture with your content.

Always, one of the most powerful brands among women, created #LikeAGirl, which breaks through the traditional approach in marketing and comes with a new type of social message.

The campaign featured static and video ads to educate girls on a specific topic. For instance, the last phase of the campaign talks about emoji and their failure to celebrate female achievements.

Conclusion

Content marketing is a powerful tool when you want to promote a brand, grow awareness or increase sales on a product. As we’ve seen so far, the European market is no different from any other digital market when it comes to promotion. Of course, there might be some minor differences created by the diverse demographic criteria and the local laws available in each country. 

Nevertheless, what can we learn from the above examples is the specifics of the European market and the exact strategies that are more likely to work here. If you are operating in Europe or plan to expand your business in this geographical area, it is recommended to study these brands and learn from their successes.

Are there any strategies you are using and consider worthy to be mentioned in this context?

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Grow your Small Business in Northern Virginia

The Northern Virginia (NOVA) area can sometimes be overshadowed by its proximity to Washington, DC, but the fact of the matter is that it’s a great place for business. Interestingly, the tax revenue the state of Virginia collects from the northern part of the state is enough to cover over half the state of Virginia’s yearly budget. The area is no doubt a booming place for businesses to thrive. Every year, many new businesses open their doors in NOVA and hope to take in some of the area’s wealth.  In total, the cities and counties that make up the northern VA area are among the wealthiest in the nation, which provides plenty of opportunities for small businesses owners to take advantage of. Not only are there plenty of wealthy customers in the area, but there’s also numerous successful business owners that you can learn and collaborate with. So now that we covered the basic economics of the area, let’s dive into how to successfully grow your small business in Northern Virginia.

northern va digital marketing agency

Starting a small business is not an easy task to do and is the reason over half of all small businesses close within a year of opening. Sure, you’ve done your market research, defined your target customer, and developed a business plan, but how do you think you’ll be able to successfully reach your target audience?  Unless you have successfully opened multiple businesses or have a business partner that has, then you’re basically taking a shot in the dark.  Every decision you make in the early stages of starting your business will ultimately determine the business’ fate and lifespan.

After analyzing hundreds of new businesses, the biggest pitfalls seen from new business owners is that they cut corners on some of the most important aspects of starting a business, while spending tons of money on things that don’t matter.  I can’t even begin to describe the amount of new business owners who throw up a cheap website with no care for how they’re business is perceived online.  On top of having a bad website, they then will have absolutely no budget for any type of marketing.  If you know someone like this, please show them the light!  Neglecting to have a professionally built and optimized website is the first step of the demise of so many small businesses.

nova digital marketing agency

Don’t neglect your small business, start it off the right way by hiring a professional digital marketing agency in Northern Virginia that will make sure your new business is set up for success.  Implementing the right digital marketing strategy for your small business is one of the only ways to forecast your company’s success. Sure, you could try to learn how to effectively do SEO, Social Media Marketing, PPC, Content Marketing, Reputation Management, Mobile Marketing, etc., but the time it would take to learn all those skills individually will most certainly take away time from running your business.  Therefore, successful business owners always hire professional digital marketers to do it the right way first. Your time is your most important asset, and you will be needing every second of it when you start a new business. Many successful new businesses in NOVA all share one thing in common and that is they all hired The W Agency – one of the top digital marketing agencies in Northern Virginia.

The W Agency handles all aspects of digital marketing in a strategic way, and uses proprietary search engine optimization methods that have been proven successful time and time again.  There are many other digital marketing agencies out there that charge exorbitant amounts of money for ineffective methods, so be careful who you decide to work with. Many small businesses I personally know of in the Northern Virginia area, have had great success after letting The W Agency take care of their digital marketing.

There you have it, how to successfully grow your small business in Northern Virginia. Now you know the pitfalls to avoid in starting a new business and how important a digital marketing strategy is for your business’ success.  Start by hiring the best digital marketing agency in Northern Virginia.

Top Ted Talks About Digital Marketing

Northern Virginia Digital Marketing:

Ted Talks are an enjoyable medium to gain information from. Topics normally range all over the board, but there are some out there that focus specifically on digital marketing. These digital marketing Ted Talks are especially beneficial if you’re just starting out in digital marketing, SEO, or other online marketing endeavors.

Chris Anderson: How Web Video Powers Global Innovation

TED’s Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. This is another older Ted Talk (2010) by the then head of YouTube that talks about online video and the importance of “crowd accelerated innovation.” What this means is that video is actually going to launch an entirely new cycle of people innovating and then sharing their talents through video, or “a self-fueling cycle of learning that could be as significant as the invention of print,” which makes sharing ideas in this format crucial for small businesses. He discusses how you can take advantage and embrace this inevitable change.

Derek Sivers: How to start a movement

With help from some surprising footage, Derek Sivers explains how movements really get started. This is a Ted Talk you see on a lot of lists when researching this topic, but it’s one of our favorites. It’s less than 4 minutes long so it’s easy to watch, yet it manages to go into detail about the importance of creating a community and how to make it happen. In the video, Sivers uses an example of someone dancing alone at a festival (so yes, this isn’t a digital marketing example), and then goes into the importance of that second follower to create momentum. It was risky, but it was public, and ultimately a movement and community were created at that festival. The same can occur online with your own community.

Johanna Blakley: Social media and the end of gender

Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. This Ted Talk isn’t quite as popular as the last one and may not seem overly important for online marketers just by the title, but it makes some incredibly important points. For example, it’s important that online marketers change the demographics they may have been focusing on before (and not just gender) because social media will change our stereotypes and more and more people begin to research online. Social media is all about making connections, so who you make connections with will change when using social media. It’s not something too many marketers focus on when thinking about posting on social media, so this talk could change the way you publish on your accounts.

David Carson: Design and discovery

Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images. Even if you’re an online marketer and not a designer, many of the lessons that Carson teaches in this talk will apply (and will still apply even though the talk is from 2003!). Design is connected to online marketing if you focus on how to communicate ideas, understand your audience, and worry about navigation. Designs need to be unique and get your message across in a clear way and not just a way that looks clear to you. It’s all about creating that communication in design despite all of the ways that design and technology are changing and evolving. If you’re looking to create a more personal touch with your brand, this is the Ted Talk for you.

Rory Sutherland: Life Lessons from an Ad Man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Even though this Ted Talk is from 2009, it still holds a lot of ideas that have never been more relevant-especially for online marketing. Sutherland’s talk is a refreshing reminder of why perception, intrinsic value, and impressions are so important for branding. The talk is full of funny examples and anecdotal tidbits that will leave you feeling creative and inspired.

Kevin Allocca: Why Videos Go Viral

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Even if the basis of your marketing strategy doesn’t entail the use of videos, this entertaining Ted Talk still has a lot to offer. It’s short and full of Allocca’s favorite examples from his work as Youtube’s Trends Manager, but it does a good job of making the case for truly creative content. From Allocca, you’ll hear about creative participating communities online, how an audience determines popularity, and where the media fits into all of it.

So there they all are!

There are many other Ted Talks that The W Agency likes and we’ll be sure to post more of our favorites soon.  Be sure to check out our digital marketing services we offer on the site and start growing your business today!

The post Top Ted Talks About Digital Marketing appeared first on The W Agency.

from The W Agency http://ift.tt/2pNGGZ5
via Top Ted Talks About Digital Marketing

The W Agency

Top Ted Talks About Digital Marketing

Northern Virginia Digital Marketing:

Ted Talks are an enjoyable medium to gain information from. Topics normally range all over the board, but there are some out there that focus specifically on digital marketing. These digital marketing Ted Talks are especially beneficial if you’re just starting out in digital marketing, SEO, or other online marketing endeavors.

Chris Anderson: How Web Video Powers Global Innovation

http://ift.tt/1WaPPD3

TED’s Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. This is another older Ted Talk (2010) by the then head of YouTube that talks about online video and the importance of “crowd accelerated innovation.” What this means is that video is actually going to launch an entirely new cycle of people innovating and then sharing their talents through video, or “a self-fueling cycle of learning that could be as significant as the invention of print,” which makes sharing ideas in this format crucial for small businesses. He discusses how you can take advantage and embrace this inevitable change.

Derek Sivers: How to start a movement

http://ift.tt/1Ghvf1L

With help from some surprising footage, Derek Sivers explains how movements really get started. This is a Ted Talk you see on a lot of lists when researching this topic, but it’s one of our favorites. It’s less than 4 minutes long so it’s easy to watch, yet it manages to go into detail about the importance of creating a community and how to make it happen. In the video, Sivers uses an example of someone dancing alone at a festival (so yes, this isn’t a digital marketing example), and then goes into the importance of that second follower to create momentum. It was risky, but it was public, and ultimately a movement and community were created at that festival. The same can occur online with your own community.

Johanna Blakley: Social media and the end of gender

http://ift.tt/1O8QPri

Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. This Ted Talk isn’t quite as popular as the last one and may not seem overly important for online marketers just by the title, but it makes some incredibly important points. For example, it’s important that online marketers change the demographics they may have been focusing on before (and not just gender) because social media will change our stereotypes and more and more people begin to research online. Social media is all about making connections, so who you make connections with will change when using social media. It’s not something too many marketers focus on when thinking about posting on social media, so this talk could change the way you publish on your accounts.

David Carson: Design and discovery

http://ift.tt/2mr27B5

Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images. Even if you’re an online marketer and not a designer, many of the lessons that Carson teaches in this talk will apply (and will still apply even though the talk is from 2003!). Design is connected to online marketing if you focus on how to communicate ideas, understand your audience, and worry about navigation. Designs need to be unique and get your message across in a clear way and not just a way that looks clear to you. It’s all about creating that communication in design despite all of the ways that design and technology are changing and evolving. If you’re looking to create a more personal touch with your brand, this is the Ted Talk for you.

Rory Sutherland: Life Lessons from an Ad Man

http://ift.tt/1QvdKem

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Even though this Ted Talk is from 2009, it still holds a lot of ideas that have never been more relevant-especially for online marketing. Sutherland’s talk is a refreshing reminder of why perception, intrinsic value, and impressions are so important for branding. The talk is full of funny examples and anecdotal tidbits that will leave you feeling creative and inspired.

Kevin Allocca: Why Videos Go Viral

http://ift.tt/1tmZN6L

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Even if the basis of your marketing strategy doesn’t entail the use of videos, this entertaining Ted Talk still has a lot to offer. It’s short and full of Allocca’s favorite examples from his work as Youtube’s Trends Manager, but it does a good job of making the case for truly creative content. From Allocca, you’ll hear about creative participating communities online, how an audience determines popularity, and where the media fits into all of it.

So there they all are!

There are many other Ted Talks that The W Agency likes and we’ll be sure to post more of our favorites soon.  Be sure to check out our digital marketing services we offer on the site and start growing your business today!

 

 

The post Top Ted Talks About Digital Marketing appeared first on The W Agency.

from The W Agency http://ift.tt/2ovujzF
via Top Ted Talks About Digital Marketing

The W Agency