Capital Bikeshare headed toward corporate sponsorship

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

Arlington County is expected on Tuesday to approve a policy designed to advance the prospect of selling a regionwide corporate sponsorship of the Capital Bikeshare system.

Capital Bikeshare is the third largest system of its kind in the U.S. with more than 3,500 bicycles spread across 40 stations. It is operated by Motivate International Inc. and subsidized not only by rider and station fees, but also by the jurisdictions in which it is located — D.C., Arlington, Alexandria, Fairfax County and Montgomery County.

It is also one of the few large systems without a sponsor. In New York, Citibank sponsors New York Citi Bike through a $41 million, five-year deal. Blue Cross Blue Shield sponsors the systems in Chicago, Minneapolis and Kansas City. Hulu backs the Santa Monica, California bike share system while Alaska Airlines sponsored Seattle’s Pronto Cycle.

Capital Bikeshare, which will eventually add Prince George’s County and the city of Falls Church to its portfolio, is headed in that…

Read the full story from the Washington Business Journal.

The post Capital Bikeshare headed toward corporate sponsorship appeared first on WTOP.


Digital Marketing Agency in Northern Virginia


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s