Grow your Small Business in Northern Virginia

The Northern Virginia (NOVA) area can sometimes be overshadowed by its proximity to Washington, DC, but the fact of the matter is that it’s a great place for business. Interestingly, the tax revenue the state of Virginia collects from the northern part of the state is enough to cover over half the state of Virginia’s yearly budget. The area is no doubt a booming place for businesses to thrive. Every year, many new businesses open their doors in NOVA and hope to take in some of the area’s wealth.  In total, the cities and counties that make up the northern VA area are among the wealthiest in the nation, which provides plenty of opportunities for small businesses owners to take advantage of. Not only are there plenty of wealthy customers in the area, but there’s also numerous successful business owners that you can learn and collaborate with. So now that we covered the basic economics of the area, let’s dive into how to successfully grow your small business in Northern Virginia.

northern va digital marketing agency

Starting a small business is not an easy task to do and is the reason over half of all small businesses close within a year of opening. Sure, you’ve done your market research, defined your target customer, and developed a business plan, but how do you think you’ll be able to successfully reach your target audience?  Unless you have successfully opened multiple businesses or have a business partner that has, then you’re basically taking a shot in the dark.  Every decision you make in the early stages of starting your business will ultimately determine the business’ fate and lifespan.

After analyzing hundreds of new businesses, the biggest pitfalls seen from new business owners is that they cut corners on some of the most important aspects of starting a business, while spending tons of money on things that don’t matter.  I can’t even begin to describe the amount of new business owners who throw up a cheap website with no care for how they’re business is perceived online.  On top of having a bad website, they then will have absolutely no budget for any type of marketing.  If you know someone like this, please show them the light!  Neglecting to have a professionally built and optimized website is the first step of the demise of so many small businesses.

nova digital marketing agency

Don’t neglect your small business, start it off the right way by hiring a professional digital marketing agency in Northern Virginia that will make sure your new business is set up for success.  Implementing the right digital marketing strategy for your small business is one of the only ways to forecast your company’s success. Sure, you could try to learn how to effectively do SEO, Social Media Marketing, PPC, Content Marketing, Reputation Management, Mobile Marketing, etc., but the time it would take to learn all those skills individually will most certainly take away time from running your business.  Therefore, successful business owners always hire professional digital marketers to do it the right way first. Your time is your most important asset, and you will be needing every second of it when you start a new business. Many successful new businesses in NOVA all share one thing in common and that is they all hired The W Agency – one of the top digital marketing agencies in Northern Virginia.

The W Agency handles all aspects of digital marketing in a strategic way, and uses proprietary search engine optimization methods that have been proven successful time and time again.  There are many other digital marketing agencies out there that charge exorbitant amounts of money for ineffective methods, so be careful who you decide to work with. Many small businesses I personally know of in the Northern Virginia area, have had great success after letting The W Agency take care of their digital marketing.

There you have it, how to successfully grow your small business in Northern Virginia. Now you know the pitfalls to avoid in starting a new business and how important a digital marketing strategy is for your business’ success.  Start by hiring the best digital marketing agency in Northern Virginia.

New Capital Health Tech Summit Keynote!

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

The inaugural Capital Health Tech Summit on June 15, 2017 is less than a month away! You’ve come to the right place for the latest updates on the Summit.


Final Logo Capital Health Tech Summit NVTC (2)NVTC is excited to announce a new keynote for the Capital Health Tech Summit: Office of the National Coordinator for Health IT (ONC) National Coordinator for Health Information Technology Dr. Don Rucker. Dr. Rucker joins Senator Tim Kaine and University of Virginia Executive Vice President, Health Affairs Dr. Richard Shannon in the keynote lineup.

Dr. Rucker comes to the Office of the National Coordinator for Health IT (ONC) from the Ohio State University where he was clinical professor of Emergency Medicine and Biomedical Informatics and Premise Health, a worksite clinic provider, where he served as chief medical officer.

Donald W. Rucker, MDDr. Rucker started his informatics career at Datamedic Corporation where he co-developed the world’s first Microsoft Windows based electronic medical record. He then served as chief medical officer at Siemens Healthcare USA. Dr. Rucker led the team that designed the computerized provider order entry workflow that, as installed at Cincinnati Children’s Hospital, won the 2003 HIMSS Nicholas Davies Award for the best hospital computer system in the US. Dr. Rucker has served on the Board of Commissioners of the Certification Commission for Healthcare Information Technology and Medicare’s Evidence Development and Coverage Advisory Committee (MEDCAC) and has extensive policy experience representing healthcare innovations before Congress, MedPAC and HHS.

He has practiced emergency medicine for a variety of organizations including at Kaiser in California; at Beth Israel Deaconess Medical Center in Boston where he was the first full-time Emergency Department attending; at the University of Pennsylvania’s Penn Presbyterian and Pennsylvania Hospitals; and most recently at Ohio State University’s Wexner Medical Center.

Dr. Rucker is a graduate of Harvard College and the University of Pennsylvania School of Medicine with board certifications in Emergency Medicine, Internal Medicine and Clinical Informatics. He holds an M.S. in medical computer science and an MBA, both from Stanford.

Click here to learn more about the other keynotes and speakers headlining the Capital Health Tech Summit.

Check out the Summit preview video!

 

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New Capital Health Tech Summit Keynote!

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

The inaugural Capital Health Tech Summit on June 15, 2017 is less than a month away! You’ve come to the right place for the latest updates on the Summit.


Final Logo Capital Health Tech Summit NVTC (2)NVTC is excited to announce a new keynote for the Capital Health Tech Summit: Office of the National Coordinator for Health IT (ONC) National Coordinator for Health Information Technology Dr. Don Rucker. Dr. Rucker joins Senator Tim Kaine and University of Virginia Executive Vice President, Health Affairs Dr. Richard Shannon in the keynote lineup.

Dr. Rucker comes to the Office of the National Coordinator for Health IT (ONC) from the Ohio State University where he was clinical professor of Emergency Medicine and Biomedical Informatics and Premise Health, a worksite clinic provider, where he served as chief medical officer.

Donald W. Rucker, MDDr. Rucker started his informatics career at Datamedic Corporation where he co-developed the world’s first Microsoft Windows based electronic medical record. He then served as chief medical officer at Siemens Healthcare USA. Dr. Rucker led the team that designed the computerized provider order entry workflow that, as installed at Cincinnati Children’s Hospital, won the 2003 HIMSS Nicholas Davies Award for the best hospital computer system in the US. Dr. Rucker has served on the Board of Commissioners of the Certification Commission for Healthcare Information Technology and Medicare’s Evidence Development and Coverage Advisory Committee (MEDCAC) and has extensive policy experience representing healthcare innovations before Congress, MedPAC and HHS.

He has practiced emergency medicine for a variety of organizations including at Kaiser in California; at Beth Israel Deaconess Medical Center in Boston where he was the first full-time Emergency Department attending; at the University of Pennsylvania’s Penn Presbyterian and Pennsylvania Hospitals; and most recently at Ohio State University’s Wexner Medical Center.

Dr. Rucker is a graduate of Harvard College and the University of Pennsylvania School of Medicine with board certifications in Emergency Medicine, Internal Medicine and Clinical Informatics. He holds an M.S. in medical computer science and an MBA, both from Stanford.

Click here to learn more about the other keynotes and speakers headlining the Capital Health Tech Summit.

Check out the Summit preview video!

 

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Va. teen takes terminally ill grandmother to high school prom

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

FREDERICKSBURG, Va. (AP) — After learning of his grandmother’s cancer diagnosis, a 17-year-old wanted to give her a night to remember.

Stephen Vigil took his grandmother to Stafford High School’s prom on Saturday — the eve of Julia Jarman’s 92nd birthday.

The Fredericksburg Free-Lance Star reports (http://bit.ly/2rzP7Lg) that Jarman was diagnosed with pancreatic cancer earlier this year and that Vigil invited her to the prom to make the most of their time left together.

Jarman, who had never been to a prom before, wore a blue dress to match her grandson’s vest and bow-tie. She also wore a red rose corsage.

When she walked in for the prom, the school’s principal gave her a silver crown and sash that read “prom court.”

Vigil says he’s glad they’ll have the memories.

___

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The post Va. teen takes terminally ill grandmother to high school prom appeared first on WTOP.

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Bites: Arlington resident turns into salad star for Food52′s newest cookbook

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This story originally appeared in our weekly Food newsletterSign up here.

Instead of posting recipes and cooking adventures to a personal blog, Facebook or Instagram, Emily Connor submitted her dishes to contests held on Food52. The cooking site, started in 2009, invited home cooks to share recipes with a community of food obsessives—not professionals, but people who cared about what they put on the table every night.

An environmental scientist by day, Connor wanted “to feel like I’m doing something creative” and, most importantly, wanted to avoid the pressure that can come along with building a new brand through social media. Food52 was a place to play with food, writing and recipe development without the stress.

Connor, who lives in Arlington with her husband and two children, ended up posting more than 100 recipes to the site, and in May 2015, “out of the blue,” she says, Food52 called to ask if she wanted to contribute original recipes to a cookbook they were working on: Mighty Salads: 60 New Ways to Turn Salad into Dinner. It published last month with 30 recipes from Connor.

Connor also contributed to Food52’s Ice Cream & Friends: 60 Recipes and Riffs cookbook (also out in April) and is now freelancing for the site.

Before she had kids, Connor says she and her husband used to drive around to five or six grocery stores on the weekends. These days … not so much.

Here is where Connor, now a published author with dreams of more food writing, likes to shop and eat in Northern Virginia:

Farmers Markets: Falls Church and Westover

Vendors: Potomac Vegetable Farms, Spring Valley Farm and Orchard and Stachowski Brand Charcuterie

Pantry: The Italian Store (Westover location) for pasta, olive oil and fresh mozzarella; Arrowine for cheese, charcuterie, wine and beer; Penzey’s and India A-1 Grocery for spices; Lebanese Taverna Market for dried beans and tahini; and German Gourmet for sausages, bratwurst and dried goods.

Restaurants: Peter Chang, Pizzeria Orso, Pupatella and Lyon Hall.

Also, before the weather returns to sweltering, here’s where to find ramen, and for your nitro coffee fix, the newly open Portside Coffee & Bakery has you covered.

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D.C. Misery: Do the local sports teams have any hope for a championship?

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Photo courtesy of Dean Bertoncelj/Shutterstock.com

Photo courtesy of Dean Bertoncelj/Shutterstock.com

By Matt Weyrich

D.C. sports have endured a stretch of futility that no one in the four major sports have been able to break. With the Washington Redskins’ season right around the corner, we want to know your thoughts, good or bad, on the Skins as well as the future of all the local professional sports teams. 

Poll closes June 18 at 11:45 p.m., so answer now and you could see your responses in our upcoming August issue.

 

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Woman’s rant at Manassas Sprint store gets CEO’s attention

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

Videos showing people making offensive and racist comments publicly have been shared widely in recent weeks. The latest outburst to get national attention was shot in a Sprint store in Manassas Mall, and it has prompted company CEO Marcelo Claure…

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Maintain DFARS Cybersecurity Compliance with Advanced Technology Solutions

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

s your organization DFARS cybersecurity compliant? Read on for more information on how your organization can stay compliant and be ready to handle cyber-attacks in CohnReznick’s new member blog. CohnReznick provides clients with forward thinking advice that helps them navigate complex business and financial issues.


cohnreznick-logoCyber-attacks on organizations, including government contractors and federal agencies, have been rapidly increasing over time. With a lack of defined security policies, processes and controls, many government contractors are ill-equipped to effectively handle potential cyber-attacks that could severely undermine business operations and swiftly lead to insurmountable damages as data and records are destroyed.

To mitigate the risk that businesses face, cybersecurity standards are becoming more prevalent. In particular, organizations with government contracts need to demonstrate compliance with cybersecurity standards as specified in contract requirements and regulations. For example, defense contractors that provide services to Department of Defense (DoD) agencies related to building, maintaining and managing DoD systems, networks, programs, or data may be required to demonstrate compliance with Defense Federal Acquisition Regulation Supplement (DFARS) Safeguarding rules and clauses.

In 2015, the DoD issued a ruling that requires defense contractors and subcontractors to demonstrate cybersecurity compliance with regard to the protection of Covered Defense Information (CDI), also known as Controlled Unclassified Information (CUI), or Unclassified Controlled Technical Information (UCTI).

How Can A Defense Contractor Demonstrate DFARS Clause Compliance?

GovCon Article Graphics1bDefense contractors and sub-contractors must implement and continuously assess security requirements, thereby demonstrating adequate cybersecurity measures are in place to safeguard CDI information from unauthorized access and disclosure. Additionally, such security measures can help identify, prevent, detect and report cyber-related intrusion events that affect defense contractors’ unclassified information systems. The security requirements are specified in National Institute of Standards and Technology (NIST) Special Publication (SP) 800-171, “Protecting Controlled Unclassified Information in Nonfederal Information Systems and Organizations.”

Security requirements are categorized into 14 control families as listed in the graphic to the right. In addition to implementing the 14 security requirements, defense contractors and sub-contractors must have processes in place to identify a cybersecurity incident and report the incident no later than 72 hours upon discovery of the incident/breach. Reporting of the incident requires addressing elements, as outlined on the cyber incident reporting form, and providing necessary supporting documentation and evidence related to the incident. The incident can only be reported using a DoD-approved medium assurance certificate.

Pair DFARS Compliance Assessment With Advanced Breach Detection Solutions

GovCon Article Graphics2_WithTitleA critical component of DFARS regulation, as well as an area where we have found contractors to continually lack capabilities, is in breach detection. That is why it is important to have advanced solutions combined with appropriate governance and mature processes to enable contractors to rapidly detect devices of interest and indicators of compromise (IOC).

CohnReznick utilizes a holistic solution designed explicitly to fill this gap with clients. Our solutions can analyze thousands of protocols and hundreds of new attack vectors each day to find breaches and anomalous behavior on the defense contractor network. X-ray visibility into your environment is achieved by continuously analyzing application-based metadata ― combined with user information and the latest threat intelligence, against past, current, and future network activity ― to detect any previously unidentified breaches. Defense contractors and sub-contractors can be assured of accelerated compliance with DFARS requirements for incident response, risk assessment, and system and communications protection.

Moreover, IOCs and compromised device behavior can be pinpointed through behavioral analysis conducted on the network communications. Such IOCs and compromised device behavior could include:

Anomalous internal file transfers

Unexpected protocols

Suspicious or illegitimate connections

Encrypted communications

Unauthorized credential usage

Use of anonymizing applications

Risks from bring your own device (BYOD) policies

Beaconing

Exfiltration

Non-standard ports

Remote access tools

Suspicious downloads

File type mismatches

What If I Can’t Demonstrate DFARS Clause Compliance?

The defense contractor is required to notify the DoD CIO within 30 days of contract award if the defense contractor and their sub-contractors are not in compliance with all of the security requirements. Contractors have until December 2017 to attain compliance with all of the security requirements in NIST SP 800-171. Non-compliance can lead to cure notices, adverse past performance, fee reduction penalties, and possibly civil False Claims Act (FCA) implications, as well as reputational risk and responsibility issues, which could lead to loss of awards.


About CohnReznick’s Technology Risk and Cybersecurity Services

CohnReznick provides cybersecurity solutions that are dynamic, scalable, and tailored for growth companies. CohnReznick’s security professionals average more than 15 years in the field and hold key certifications. Our professionals have deep experience assisting organizations in implementing and complying with information and cybersecurity requirements using NIST 800-53, DIACAP, ISO 27001, COBIT and other industry leading standards and frameworks. Learn more.

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