The Northern Virginia (NOVA) area can sometimes be overshadowed by its proximity to Washington, DC, but the fact of the matter is that it’s a great place for business. Interestingly, the tax revenue the state of Virginia collects from the northern part of the state is enough to cover over half the state of Virginia’s yearly budget. The area is no doubt a booming place for businesses to thrive. Every year, many new businesses open their doors in NOVA and hope to take in some of the area’s wealth. In total, the cities and counties that make up the northern VA area are among the wealthiest in the nation, which provides plenty of opportunities for small businesses owners to take advantage of. Not only are there plenty of wealthy customers in the area, but there’s also numerous successful business owners that you can learn and collaborate with. So now that we covered the basic economics of the area, let’s dive into how to successfully grow your small business in Northern Virginia.
Starting a small business is not an easy task to do and is the reason over half of all small businesses close within a year of opening. Sure, you’ve done your market research, defined your target customer, and developed a business plan, but how do you think you’ll be able to successfully reach your target audience? Unless you have successfully opened multiple businesses or have a business partner that has, then you’re basically taking a shot in the dark. Every decision you make in the early stages of starting your business will ultimately determine the business’ fate and lifespan.
After analyzing hundreds of new businesses, the biggest pitfalls seen from new business owners is that they cut corners on some of the most important aspects of starting a business, while spending tons of money on things that don’t matter. I can’t even begin to describe the amount of new business owners who throw up a cheap website with no care for how they’re business is perceived online. On top of having a bad website, they then will have absolutely no budget for any type of marketing. If you know someone like this, please show them the light! Neglecting to have a professionally built and optimized website is the first step of the demise of so many small businesses.
Don’t neglect your small business, start it off the right way by hiring a professional digital marketing agency in Northern Virginia that will make sure your new business is set up for success. Implementing the right digital marketing strategy for your small business is one of the only ways to forecast your company’s success. Sure, you could try to learn how to effectively do SEO, Social Media Marketing, PPC, Content Marketing, Reputation Management, Mobile Marketing, etc., but the time it would take to learn all those skills individually will most certainly take away time from running your business. Therefore, successful business owners always hire professional digital marketers to do it the right way first. Your time is your most important asset, and you will be needing every second of it when you start a new business. Many successful new businesses in NOVA all share one thing in common and that is they all hired The W Agency – one of the top digital marketing agencies in Northern Virginia.
The W Agency handles all aspects of digital marketing in a strategic way, and uses proprietary search engine optimization methods that have been proven successful time and time again. There are many other digital marketing agencies out there that charge exorbitant amounts of money for ineffective methods, so be careful who you decide to work with. Many small businesses I personally know of in the Northern Virginia area, have had great success after letting The W Agency take care of their digital marketing.
There you have it, how to successfully grow your small business in Northern Virginia. Now you know the pitfalls to avoid in starting a new business and how important a digital marketing strategy is for your business’ success. Start by hiring the best digital marketing agency in Northern Virginia.