Grow your Small Business in Northern Virginia

The Northern Virginia (NOVA) area can sometimes be overshadowed by its proximity to Washington, DC, but the fact of the matter is that it’s a great place for business. Interestingly, the tax revenue the state of Virginia collects from the northern part of the state is enough to cover over half the state of Virginia’s yearly budget. The area is no doubt a booming place for businesses to thrive. Every year, many new businesses open their doors in NOVA and hope to take in some of the area’s wealth.  In total, the cities and counties that make up the northern VA area are among the wealthiest in the nation, which provides plenty of opportunities for small businesses owners to take advantage of. Not only are there plenty of wealthy customers in the area, but there’s also numerous successful business owners that you can learn and collaborate with. So now that we covered the basic economics of the area, let’s dive into how to successfully grow your small business in Northern Virginia.

northern va digital marketing agency

Starting a small business is not an easy task to do and is the reason over half of all small businesses close within a year of opening. Sure, you’ve done your market research, defined your target customer, and developed a business plan, but how do you think you’ll be able to successfully reach your target audience?  Unless you have successfully opened multiple businesses or have a business partner that has, then you’re basically taking a shot in the dark.  Every decision you make in the early stages of starting your business will ultimately determine the business’ fate and lifespan.

After analyzing hundreds of new businesses, the biggest pitfalls seen from new business owners is that they cut corners on some of the most important aspects of starting a business, while spending tons of money on things that don’t matter.  I can’t even begin to describe the amount of new business owners who throw up a cheap website with no care for how they’re business is perceived online.  On top of having a bad website, they then will have absolutely no budget for any type of marketing.  If you know someone like this, please show them the light!  Neglecting to have a professionally built and optimized website is the first step of the demise of so many small businesses.

nova digital marketing agency

Don’t neglect your small business, start it off the right way by hiring a professional digital marketing agency in Northern Virginia that will make sure your new business is set up for success.  Implementing the right digital marketing strategy for your small business is one of the only ways to forecast your company’s success. Sure, you could try to learn how to effectively do SEO, Social Media Marketing, PPC, Content Marketing, Reputation Management, Mobile Marketing, etc., but the time it would take to learn all those skills individually will most certainly take away time from running your business.  Therefore, successful business owners always hire professional digital marketers to do it the right way first. Your time is your most important asset, and you will be needing every second of it when you start a new business. Many successful new businesses in NOVA all share one thing in common and that is they all hired The W Agency – one of the top digital marketing agencies in Northern Virginia.

The W Agency handles all aspects of digital marketing in a strategic way, and uses proprietary search engine optimization methods that have been proven successful time and time again.  There are many other digital marketing agencies out there that charge exorbitant amounts of money for ineffective methods, so be careful who you decide to work with. Many small businesses I personally know of in the Northern Virginia area, have had great success after letting The W Agency take care of their digital marketing.

There you have it, how to successfully grow your small business in Northern Virginia. Now you know the pitfalls to avoid in starting a new business and how important a digital marketing strategy is for your business’ success.  Start by hiring the best digital marketing agency in Northern Virginia.

Man with gun barricaded inside Fairfax Co. home, police say

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A man with a gun is barricaded inside a home in the Alexandria section of Fairfax County, Virginia, police said.

The situation is happening at a home on the 6200 block of Fogle Street. Residents are urged to shelter in place.

Officers are working to resolve the situation peacefully.

Below is a map of where the incident is happening.

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Northern VA Digital Marketing Agency

Do Fairfax Co.’s biggest malls have too many parking spaces? Malls say yes

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As the holiday shopping season draws near, stress levels are bound to rise. Thousands upon thousands of us will head to malls filled with holes in our wallets and dread in our hearts as we try to game plan how to get in and out of the biggest malls in the D.C. region as quickly and efficiently as possible.

One of the hardest parts of it all will be getting there — and finding a parking spot.

It can often feel like there is no perfect parking spot at this time of year, since spots close to the entrances tend to be taken by cars that seem like they’ll be camped out there until after New Year’s. On days like that, some might ask how anyone could question whether there’s too much parking.

But mall owners in Fairfax County, Virginia, are not only asking that, county staff say the answer is yes, there is too much parking.

Right now the county is considering a change to a zoning amendment that would alter the formula used to determine how much parking is provided at the four biggest shopping centers: Tysons Corner Mall, Tysons Galleria, Fair Oaks Mall, and Springfield Town Center. Basically, the change would allow those shopping centers to reduce the amount of parking that’s there.

The measure is being pushed by Fair Oaks Mall, which wants to be able to redevelop some of the parking lots and build new amenities to adapt to evolving retail trends.

A study commissioned by Fair Oaks found that at the peak hour on a December Saturday, what would be the busiest hour of the busiest shopping days of the year, the peak demand “is between 65 and 70% of the current supply,” said Michael Davis, Parking Program Manager with the county’s land development services department, during a planning commission meeting on Wednesday.

At other times, both in December and in the summer months, less than half the spaces are filled there, and at Springfield Town Center too.

“The demand is significantly lower than the requirement,” Davis said.

The proposal is being pushed by Fair Oaks because it stands to be impacted the most by this.

Springfield Town Center is already going through some planned development, and it was stressed repeatedly that the two malls in the Tysons area already have the ability to reduce their parking to as many as zero spaces if desired, so while they’re included in this measure by virtue of their size, the actual impact on those malls would be negligible.

Nevertheless, it didn’t stop planning commissioners from expressing concern about the potential impact this would have on the malls at Tysons.

County staff, and those testifying on behalf of Fair Oaks Mall, stressed that it’s highly unlikely Tysons would do anything that would potentially keep customers away.

Tony Calabrese, a lawyer who represents Fair Oaks Mall in this, told the commission that “our larger retail centers, particularly those in suburban locations … don’t need anywhere near the ocean of asphalt that we had in the 60s, 70s, 80s and 90s.”

“Our shopping and personal service habits have changed dramatically,” added Calabrese, who noted the trend of home delivery of goods, groceries, and even dine-in restaurant meals is accelerating, not declining. “The parking requirements have to be dropped and they have to be dropped significantly.”

The current rule is that malls of their size must provide four parking spaces per 1,000 square feet of gross floor area. Fair Oaks is hoping to reduce that number to two and a half to three spaces per 1,000 feet of gross floor area.

While the county’s staff recommends allowing the change, the planning commission sounded skeptical during a two-hour public hearing last Wednesday. They’ll take up the measure at this Wednesday’s board meeting.

However, the ultimate decision will rest with the board of supervisors, which has scheduled a public hearing on this for Dec. 3.

The planning commission is expected to vote on the measure this Wednesday. The board of supervisors will take it up next month.

Source

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Northern VA Digital Marketing Agency

Do Fairfax Co.’s biggest malls have too many parking spaces? Malls say yes

Grow your business with the best web design agency in Washington, DC

As the holiday shopping season draws near, stress levels are bound to rise. Thousands upon thousands of us will head to malls filled with holes in our wallets and dread in our hearts as we try to game plan how to get in and out of the biggest malls in the D.C. region as quickly and efficiently as possible.

One of the hardest parts of it all will be getting there — and finding a parking spot.

It can often feel like there is no perfect parking spot at this time of year, since spots close to the entrances tend to be taken by cars that seem like they’ll be camped out there until after New Year’s. On days like that, some might ask how anyone could question whether there’s too much parking.

But mall owners in Fairfax County, Virginia, are not only asking that, county staff say the answer is yes, there is too much parking.

Right now the county is considering a change to a zoning amendment that would alter the formula used to determine how much parking is provided at the four biggest shopping centers: Tysons Corner Mall, Tysons Galleria, Fair Oaks Mall, and Springfield Town Center. Basically, the change would allow those shopping centers to reduce the amount of parking that’s there.

The measure is being pushed by Fair Oaks Mall, which wants to be able to redevelop some of the parking lots and build new amenities to adapt to evolving retail trends.

A study commissioned by Fair Oaks found that at the peak hour on a December Saturday, what would be the busiest hour of the busiest shopping days of the year, the peak demand “is between 65 and 70% of the current supply,” said Michael Davis, Parking Program Manager with the county’s land development services department, during a planning commission meeting on Wednesday.

At other times, both in December and in the summer months, less than half the spaces are filled there, and at Springfield Town Center too.

“The demand is significantly lower than the requirement,” Davis said.

The proposal is being pushed by Fair Oaks because it stands to be impacted the most by this.

Springfield Town Center is already going through some planned development, and it was stressed repeatedly that the two malls in the Tysons area already have the ability to reduce their parking to as many as zero spaces if desired, so while they’re included in this measure by virtue of their size, the actual impact on those malls would be negligible.

Nevertheless, it didn’t stop planning commissioners from expressing concern about the potential impact this would have on the malls at Tysons.

County staff, and those testifying on behalf of Fair Oaks Mall, stressed that it’s highly unlikely Tysons would do anything that would potentially keep customers away.

Tony Calabrese, a lawyer who represents Fair Oaks Mall in this, told the commission that “our larger retail centers, particularly those in suburban locations … don’t need anywhere near the ocean of asphalt that we had in the 60s, 70s, 80s and 90s.”

“Our shopping and personal service habits have changed dramatically,” added Calabrese, who noted the trend of home delivery of goods, groceries, and even dine-in restaurant meals is accelerating, not declining. “The parking requirements have to be dropped and they have to be dropped significantly.”

The current rule is that malls of their size must provide four parking spaces per 1,000 square feet of gross floor area. Fair Oaks is hoping to reduce that number to two and a half to three spaces per 1,000 feet of gross floor area.

While the county’s staff recommends allowing the change, the planning commission sounded skeptical during a two-hour public hearing last Wednesday. They’ll take up the measure at this Wednesday’s board meeting.

However, the ultimate decision will rest with the board of supervisors, which has scheduled a public hearing on this for Dec. 3.

The planning commission is expected to vote on the measure this Wednesday. The board of supervisors will take it up next month.

Source

from https://ift.tt/33RRaKq

Northern VA Digital Marketing Agency

Do Fairfax Co.’s biggest malls have too many parking spaces? Malls say yes

Grow your business with the best web design agency in Washington, DC

As the holiday shopping season draws near, stress levels are bound to rise. Thousands upon thousands of us will head to malls filled with holes in our wallets and dread in our hearts as we try to game plan how to get in and out of the biggest malls in the D.C. region as quickly and efficiently as possible.

One of the hardest parts of it all will be getting there — and finding a parking spot.

It can often feel like there is no perfect parking spot at this time of year, since spots close to the entrances tend to be taken by cars that seem like they’ll be camped out there until after New Year’s. On days like that, some might ask how anyone could question whether there’s too much parking.

But mall owners in Fairfax County, Virginia, are not only asking that, county staff say the answer is yes, there is too much parking.

Right now the county is considering a change to a zoning amendment that would alter the formula used to determine how much parking is provided at the four biggest shopping centers: Tysons Corner Mall, Tysons Galleria, Fair Oaks Mall, and Springfield Town Center. Basically, the change would allow those shopping centers to reduce the amount of parking that’s there.

The measure is being pushed by Fair Oaks Mall, which wants to be able to redevelop some of the parking lots and build new amenities to adapt to evolving retail trends.

A study commissioned by Fair Oaks found that at the peak hour on a December Saturday, what would be the busiest hour of the busiest shopping days of the year, the peak demand “is between 65 and 70% of the current supply,” said Michael Davis, Parking Program Manager with the county’s land development services department, during a planning commission meeting on Wednesday.

At other times, both in December and in the summer months, less than half the spaces are filled there, and at Springfield Town Center too.

“The demand is significantly lower than the requirement,” Davis said.

The proposal is being pushed by Fair Oaks because it stands to be impacted the most by this.

Springfield Town Center is already going through some planned development, and it was stressed repeatedly that the two malls in the Tysons area already have the ability to reduce their parking to as many as zero spaces if desired, so while they’re included in this measure by virtue of their size, the actual impact on those malls would be negligible.

Nevertheless, it didn’t stop planning commissioners from expressing concern about the potential impact this would have on the malls at Tysons.

County staff, and those testifying on behalf of Fair Oaks Mall, stressed that it’s highly unlikely Tysons would do anything that would potentially keep customers away.

Tony Calabrese, a lawyer who represents Fair Oaks Mall in this, told the commission that “our larger retail centers, particularly those in suburban locations … don’t need anywhere near the ocean of asphalt that we had in the 60s, 70s, 80s and 90s.”

“Our shopping and personal service habits have changed dramatically,” added Calabrese, who noted the trend of home delivery of goods, groceries, and even dine-in restaurant meals is accelerating, not declining. “The parking requirements have to be dropped and they have to be dropped significantly.”

The current rule is that malls of their size must provide four parking spaces per 1,000 square feet of gross floor area. Fair Oaks is hoping to reduce that number to two and a half to three spaces per 1,000 feet of gross floor area.

While the county’s staff recommends allowing the change, the planning commission sounded skeptical during a two-hour public hearing last Wednesday. They’ll take up the measure at this Wednesday’s board meeting.

However, the ultimate decision will rest with the board of supervisors, which has scheduled a public hearing on this for Dec. 3.

The planning commission is expected to vote on the measure this Wednesday. The board of supervisors will take it up next month.

Source

from https://ift.tt/33RRaKq

Northern VA Digital Marketing Agency

Fog and ice blamed in I-64 crash between bus and tractor-trailer

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Heavy fog and icy road conditions led to a two-vehicle crash involving a charter bus and a tractor-trailer on Afton Mountain, Virginia, Sunday morning.

Virginia State Police said the crash happened around 4 a.m. in the eastbound lanes of Interstate 64 at the 100 mile marker, located in Nelson County near the Augusta County line.

The tractor-trailer was traveling east on I-64 when the driver lost control and the truck overturned across the roadway. The chartered bus, which was also traveling eastbound, could not avoid the the tractor-trailer. The crash split the trailer in half. The bus went off the right side of the highway and stopped against a guardrail.

There were 20 people aboard the chartered bus.

The driver of the tractor-trailer, James Proffitt, 44, of Suffolk, Virginia, was transported to the U.Va. Medical Center in Charlottesville for serious injuries, according to police.

The driver of the bus, Andrew Burruss, 62, of Keswick, Virginia, was also taken to the U.Va. medical center for treatment.

Police said 13 others were taken to the hospital for treatment of injuries ranging from minor to serious, though none were initially deemed to be life-threatening.

Below is a map of where the incident occurred.

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Northern VA Digital Marketing Agency

DOJ letter outlines why US Park Police officers won’t be prosecuted for civil rights violations in Ghaisar case

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On Thursday, the U.S. Department of Justice announced that a pair of US Park Police officers would not be prosecuted for federal civil rights violations related to the shooting death of Bijan Ghaisar.

WTOP has obtained the letter outlining the rationale behind that decision.

The letter, sent to the Ghaisar family through their lawyer, was signed by James Felte, the chief of the criminal section at the top of the Justice Department, and T. Patrick Martin, the criminal chief in the U.S. Attorney’s Office in Washington.

It details how many times Ghaisar was shot at by U.S. Park Police Officers Alejandro Amaya and Lucas Vinyard, including that Amaya shot first, but that four of the five shots fired by Vinyard “were responsible for the fatal wounds” to Ghaisar’s head.

From there, the letter goes into the legal reasoning behind the decision. The two prosecutors describe that in order to press forward with charges of civil rights violations, the government would have to prove that Amaya and Vinyard intentionally shot at Ghaisar, and did so “with the specific intent to deprive him of the right to be free from an unreasonable use of force.”

It’s noted that the standard of proof for a civil rights violation is higher than what’s usually required under state law.

“Federal proesuctors would have to prove not only that an officer used force that was constitutionally unreasonable, but that he did so ‘willfully,’ which the Supreme Court has interpreted to mean he acted with a bad purpose to disregard the law.

“As this requirement has been interpreted by the courts, evidence that an officer acted out of fear, mistake, panic, misperception, negligence, or even poor judgment cannot establish the high level of intent required…”

The letter says that the government would have to “affirmatively disprove that Amaya did not act in self-defense and that Vinyard did not act in self-defense of Amaya or others. After a review of all the evidence, we are unable to prove beyond a reasonable doubt that the officers did not perceive a deadly threat, even if that perception was mistaken or the result of poor judgment.”

At the end of the letter, the prosecutors specifically said this finding is limited to a federal civil rights prosecution and does not prevent other components of the Justice Department, as well as state prosecutors, from charging officers Amaya and Vinyard for their actions in this case.

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Northern VA Digital Marketing Agency

Loudoun Youth Football players try newly-designed safety helmets

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Because of growing fears over head injuries, fewer parents are letting their kids participate in tackle football. Some parents in Loudoun County have banded together to obtain and play-test on their kids’ heads costly and newly-designed football helmets that promise better protection.

Kids in the Loudoun Youth Football League have just wound up the first season, with some of them wearing VICIS youth helmets, which sell for $500 each.

Parents bought six of the helmets, manufactured by the Seattle sports technology company, VICIS.

The company said the helmets are designed to minimize head injury. The kids say they like the helmets and some parents feel certain they’re better at protecting kids from the risk of head injuries and concussions, so they want more.

“I do believe that getting a helmet on our children that offers the type of safety and technology that VICIS has is the appropriate move for everyone who is involved in youth football,” said Carm Caruso, a parent of two boys ages 10 and 6 who play in the Loudoun League.

Caruso also has 20 years of experience as a football player and coach.

The helmet called the “VICIS Zero1” youth helmet received the highest safety rating in an independent test earlier this year by Virginia Tech researchers. VT has been safety-testing helmets since 2011.

“That’s my number one concern is concussions and head injuries, especially at a young age … there’s some big kids out there that are playing at age 10 and 11, so anything that can help reduce that impact on their head is very important,” said Jennifer Elian of Leesburg, a mother of 10-year-old and 7-year-old boys who play in the Loudoun league.

Caruso, working with other parents, has launched a campaign to put the costly helmets on each of the approximately 220 heads in the Central Loudoun Youth Football League.

“We’ve already secured enough sponsorship money … that if we are successful in our campaign, we already have enough capital to make the transaction with VICIS and bring these to all the kids in the league,” Caruso said.

Caruso hopes all kids throughout Loudoun County can eventually play in VICIS helmets.

“It’s a much more comfortable helmet,” said Oliver Noll, 11, of the Loudoun league’s Falcons who played a championship game on a cold, sunny Saturday morning at Heritage High School in Leesburg. “It does not shake as much on your head and it makes you feel more protected and its warmer too … I think all leagues should have these new helmets … I think everybody should have it, so nobody gets hurt,” he said.

Parents of youth football players understand there are risks in playing tackle football but believe the new safety helmet minimizes risk to head injuries.

“We are talking about a contact sport so there are inherent risks … however the benefits around what the athletes experience and the lessons they learn participating in contact team sports far outweigh the risk of injury if you have a leadership team and a structure that puts the kids in a safe environment … through proper coaching, proper practicing and proper equipment,” Caruso said.

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Northern VA Digital Marketing Agency

Chief: Breach may have compromised police officers’ data

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FAIRFAX, Va. (AP) — Officials say a possible data breach may have compromised the personal information of more than 500 employees of a Virginia police department.

Fairfax County Police Chief Edwin Roessler Jr. told the Washington Post that he doesn’t have any reports that officers’ personal information has been exploited.

But the chief says he is concerned after learning that officers’ names, dates of birth and Social Security numbers may have been compromised by the potential breach at a neighboring police department.

Roessler says the data was on a missing memory stick that contained the email inbox of the Purcellville police chief. Roessler said it wasn’t clear if there was a reason for the data to be in the other chief’s email or if Fairfax County also had a data breach.

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Information from: The Washington Post, https://ift.tt/g5lp9S

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Northern VA Digital Marketing Agency

Pedestrian dies after being struck by vehicle in Alexandria

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A man was killed while crossing the street in Alexandria, Virginia, on Saturday morning, according to police.

John Thompson, 77, of Fairfax County, walking in a crosswalk in the 3100 block of Duke Street around 7:35 a.m. when he was struck by a vehicle, police said.

Thompson was transported to a local hospital where he died from his injuries.

Police said the driver remained on the scene.

The investigation is ongoing and members of the Crash Reconstruction Team and Criminal Investigations Section are investigating the crash. Alexandria Police ask that witnesses with information regarding this incident contact Officer Charles Gardiner at 703-408-6375.

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Northern VA Digital Marketing Agency

Woman gets 40 years in prison for killing wife near Walmart

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YORKTOWN, Va. (AP) — A Virginia woman has been sentenced to 40 years in prison for fatally shooting her estranged wife in the parking lot outside a Walmart.

The Daily Press reports that 36-year-old Cindy Bryant, of Hampton, will remain on probation for life after she completes the prison sentence handed down to her on Thursday by York Circuit Court Judge Richard Rizk.

The judge told Bryant she was “on the hunt” on the morning in February 2018 when she shot and killed 37-year-old Jean Bryant near an entrance to a Walmart in York County.

Cindy Bryant was charged with first-degree murder and gun charges. She pleaded guilty in September.

Jean Bryant worked at the Walmart. Prosecutors said Cindy Bryant confronted her wife at the store and demanded she leave it at gunpoint.

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Information from: Daily Press, https://ift.tt/10hmpb0

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Northern VA Digital Marketing Agency