Grow your Small Business in Northern Virginia

The Northern Virginia (NOVA) area can sometimes be overshadowed by its proximity to Washington, DC, but the fact of the matter is that it’s a great place for business. Interestingly, the tax revenue the state of Virginia collects from the northern part of the state is enough to cover over half the state of Virginia’s yearly budget. The area is no doubt a booming place for businesses to thrive. Every year, many new businesses open their doors in NOVA and hope to take in some of the area’s wealth.  In total, the cities and counties that make up the northern VA area are among the wealthiest in the nation, which provides plenty of opportunities for small businesses owners to take advantage of. Not only are there plenty of wealthy customers in the area, but there’s also numerous successful business owners that you can learn and collaborate with. So now that we covered the basic economics of the area, let’s dive into how to successfully grow your small business in Northern Virginia.

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Starting a small business is not an easy task to do and is the reason over half of all small businesses close within a year of opening. Sure, you’ve done your market research, defined your target customer, and developed a business plan, but how do you think you’ll be able to successfully reach your target audience?  Unless you have successfully opened multiple businesses or have a business partner that has, then you’re basically taking a shot in the dark.  Every decision you make in the early stages of starting your business will ultimately determine the business’ fate and lifespan.

After analyzing hundreds of new businesses, the biggest pitfalls seen from new business owners is that they cut corners on some of the most important aspects of starting a business, while spending tons of money on things that don’t matter.  I can’t even begin to describe the amount of new business owners who throw up a cheap website with no care for how they’re business is perceived online.  On top of having a bad website, they then will have absolutely no budget for any type of marketing.  If you know someone like this, please show them the light!  Neglecting to have a professionally built and optimized website is the first step of the demise of so many small businesses.

nova digital marketing agency

Don’t neglect your small business, start it off the right way by hiring a professional digital marketing agency in Northern Virginia that will make sure your new business is set up for success.  Implementing the right digital marketing strategy for your small business is one of the only ways to forecast your company’s success. Sure, you could try to learn how to effectively do SEO, Social Media Marketing, PPC, Content Marketing, Reputation Management, Mobile Marketing, etc., but the time it would take to learn all those skills individually will most certainly take away time from running your business.  Therefore, successful business owners always hire professional digital marketers to do it the right way first. Your time is your most important asset, and you will be needing every second of it when you start a new business. Many successful new businesses in NOVA all share one thing in common and that is they all hired The W Agency – one of the top digital marketing agencies in Northern Virginia.

The W Agency handles all aspects of digital marketing in a strategic way, and uses proprietary search engine optimization methods that have been proven successful time and time again.  There are many other digital marketing agencies out there that charge exorbitant amounts of money for ineffective methods, so be careful who you decide to work with. Many small businesses I personally know of in the Northern Virginia area, have had great success after letting The W Agency take care of their digital marketing.

There you have it, how to successfully grow your small business in Northern Virginia. Now you know the pitfalls to avoid in starting a new business and how important a digital marketing strategy is for your business’ success.  Start by hiring the best digital marketing agency in Northern Virginia.

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More people moving out of Virginia than moving in

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CHARLOTTESVILLE, Va. (AP) — More people are moving out of Virginia than they are moving to the Old Dominion.

The Daily Progress reports that Virginia has seen higher numbers of people leaving the state than moving in since 2013, according to University of Virginia’s Weldon Cooper Center for Public Service.

The state’s population isn’t shrinking thanks to new births. But the trend of more people leaving than moving in is a reversal of demographic patterns dating back to the Great Depression, said research specialist Hamilton Lombard.

Federal defense spending cuts have helped explain some of migration. The Weldon Cooper Center predicts more people in Virginia will continue to move to population-dense Northern Virginia in coming decades.

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Long Bridge rail expansion may allow biking, walking between DC and Arlington

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WASHINGTON — Plans to expand a key rail bottleneck for VRE, Amtrak and freight trains between Arlington and the District will focus on building a new two-track bridge next to the existing 113-year-old Long Bridge, and could include a new parallel connection allowing people to walk or bike across the Potomac River.

The District Department of Transportation, which is running the project study since D.C. controls the river, has narrowed down the alternatives for the rail expansion to either a new two-track bridge just upstream and keeping the existing Long Bridge or the same new two-track bridge and replacing the existing Long Bridge.

In either scenario, new bridge structures would be needed over the George Washington Parkway in Virginia, and Interstate 395, Ohio Drive SW and Maine Avenue SW in the District, the new analysis presented last week said. The existing Long Bridge will also need repairs before any new bridge is completed.

A bike and pedestrian path could either be built as a separate bridge next to those structures or as part of the new bridge. While that part of the crossing has not been completely reviewed yet, it is expected to get more attention in the engineering phases of the study.

The initial suggestions show potential Virginia landings for the bike and pedestrian crossing stopping short of the George Washington Parkway to connect to the Mount Vernon Trail. While that would add a new option not present today, it would not provide the most direct connections to Pentagon City, Crystal City or the Pentagon that an extension across the parkway to an existing promenade at Arlington’s Long Bridge Park could provide.

On the D.C. side, the initial ideas show a landing on Ohio Drive SW possibly between the East Potomac Park golf course and the Jefferson Memorial. Runners, walkers or people on bikes would then likely go past the Jefferson Memorial or tennis center to reach the Southwest Waterfront or 14th Street, or through West Potomac Park past the Lincoln Memorial or Kennedy Center to reach other parts of Northwest D.C.

The bike or pedestrian crossings would end in an approximately 400 foot ramp with a slope of no more than 5 percent to comply with disability access standards and make the bridge more comfortable and accessible.

What’s next

After some additional analysis, the rail bridge alternatives will now move on to an engineering design phase. DDOT hopes to select its preferred alternative for the project this spring. After additional steps in the review, a draft environmental impact statement could be published in early 2019 to allow for required federal approvals by 2020 that would allow the project to be built.

Today, there are 76 train trips over the bridge each weekday (34 VRE, 24 Amtrak and 18 CSX one-way trips). In 2040, planners hope to increase that to 192: 92 VRE trips, 8 MARC trips through to Alexandria, 44 Amtrak, 42 CSX and 6 Norfolk Southern one-way trips.

CSX owns the tracks in the corridor, but regularly gets support for widening and other improvements from state rail agencies to increase freight and passenger rail capacity.

DDOT is accepting public comments on this round of the review through Jan. 16 at info@longbridgeproject.com.

The Long Bridge is the only rail bridge that connects Virginia to D.C. The second closest crossing is at Harpers Ferry.

A second bridge structure would provide a backup in the event of maintenance or unanticipated problems.

“Currently, there is insufficient capacity, resiliency, and redundancy to accommodate the projected demand in future railroad services. The Proposed Action is needed to address these issues and to ensure the Long Bridge corridor continues to serve as a critical link connecting the local, regional, and national transportation network,” planners wrote.

One reason a five-track crossing was excluded in this round of reviews was the increased threat of derailment when trains change tracks. A five-track crossing would have required some of an interlocking to stretch over the river since current, separate plans call for four tracks on either side of the bridge in the foreseeable future.

Among those separate plans, Virginia is adding a fourth track from near the Potomac River south through Alexandria including a planned rebuilding of the VRE Crystal City station which could include a new connection to Reagan National Airport.

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Police: man injured in officer-involved shooting

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NEWPORT NEWS, Va. (AP) — Newport News Police say a man faces life-threatening injuries after being shot by a police officer.

Police said the 33-year-old man, who has not been identified, fled a traffic stop on foot Saturday around noon. The man was pulled over for not having a front license plate on his vehicle, police said.

After a foot chase, the officer caught up to man and then shot him, according to a police statement. A firearm belonging to the man was found near the scene, police said. The man was transported to a local hospital.

No further details about what may have caused the shooting were immediately released.

The officer was not injured.

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Police: “Worship Watch” program aims to make houses of worship safer in wake of shootings

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WASHINGTON — Churches and other houses of worship are considered soft targets, meaning they can be vulnerable to attack.

Sadly, this was most recently seen in Texas when 26 people were killed by a lone gunman in November.

But police in Virginia have a free crime prevention training program to help make houses of worship safer. It’s called “Worship Watch.”

Training for “Worship Watch” was taught by Crime Prevention Officer Katy Defoe with Fairfax County police at Prince of Peace Lutheran Church in Springfield, Virginia, on Saturday.

“We have 130 people registered today, which is our biggest since we rolled this out in 2015,” she said. “It is very relevant. It is very important that we are getting this response because people want to make plans. It puts safety back in houses of worship.”

Defoe said the “Worship Watch” program was adopted from Prince William County.

“[We] meshed it with our neighborhood watch principles so that we are able to get people to understand the power of observation and reporting as well as thinking ahead to make plans for safety and security inside their house of worship,” she said.

The program is free. It stresses observation skills and the need to report anything that’s out of the ordinary, no matter how unimportant it might seem.

Police want you to call, even if it’s not an emergency, Defoe said. They can be reached via the non-emergency number at (703) 691-2131, but if someone doesn’t have that number on-hand, they can call 911 and be transferred.

The program also offers crime prevention tips and training that is tailored specifically toward protecting houses of worship.

Defoe said the program is designed to help faith leaders and their congregants develop a plan before something happens. It teaches them to be constantly aware and alert of their surroundings and report suspicious activity.

The training also includes active shooter preparedness.

“I take the ‘what-if’ out of it,” she said. “If we played the ‘what if’ game, ‘what if’ this happens and we have a plan and we practice that plan, it’s no longer the ‘what if’ game. It is, we know what we’re going to do if this happens, not if this happens.”

Jim Herbert and his wife Susan Herbert are ushers at the Prince of Peace. They were happy about getting the training.

“Considering all the incidents going on with churches, it’s very helpful,” Jim said.

“I think it’s great,” Susan said. “It’s really good information to have.”

“We want to make sure people who come to our church are safe,” said Sean Ading, the pastor of Calvary Chapel Reston Station. “We want to have plans in place before anything happens.”

The next “Worship Watch” is scheduled for Jan. 3, 2018 at the new public safety headquarters in Fairfax.

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Annual wreath laying draws huge crowds to Arlington

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ARLINGTON, Va. — The weather was chilly but that didn’t stop huge crowds from heading to Arlington National Cemetery to help out with the annual wreath laying Saturday.

Traffic was jammed and sidewalks were packed with long lines of volunteers.

“All these people are honoring the men and women who make their constitutional rights possible,” said Alecia Walters, an Army veteran. “In memory of all who made the ultimate sacrifice, I needed to come here to put that wreath down.”

Volunteers placed more than 245,000 wreaths at grave sites.

It is part of a nationwide effort by the nonprofit Wreaths Across America, which also places wreaths at more than 1,500 other cemeteries across the country.

“We waited in line for a long time and it was cold — but worth it,” said volunteer Gordon McKinley. “Some people are looking for individual graves and other people are just there doing their duty and honoring those who’ve served.”

Volunteer Brad Chatlos added, “It seems like there’s a lot of patriotism in the air.”

The annual event, now in its 26th year, honors those who served in the United States Armed Forces, many of whom paid the ultimate sacrifice while fighting.

“There are 25 funerals at the Arlington National Cemetery every day, so the need grows every year,” said Bree Kingsbury with Wreaths Across America. “That one wreath is really a symbol of honor and respect for each fallen service member.”

When a wreath is laid down, the name of the person on each grave site is read out loud. By doing that, Kingsbury said, volunteers can help keep the memory of that veteran alive.

“We were really looking for a tangible way to be able to honor their service, and to really show their families that they haven’t been forgotten,” Kingsbury said.

Donations from individuals and corporations have helped the wreath laying take place every year.

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Police: robbery suspect dies in officer-involved shooting

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SALEM, Va. (AP) — Virginia State Police say they are investigating a fatal officer-involved shooting at a shopping center in Rockbridge County.

Police said deputies from the Rockbridge County Sheriff’s office shot a robbery suspect Friday after he pointed a handgun at them.

The suspect, a man who authorities have not yet identified, died at the scene.

State police from the Salem Field Office are investigating the shooting at the request of the Rockbridge County Sheriff’s office.

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Jury pays woman’s fine after convicting her for stealing

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FAIRFAX, Va. (AP) — A jury that convicted a maid for stealing three rings from a Virginia home has paid the fine it imposed on her.

Jury foreman Jeffery Memmott tells The Washington Post he gave 19-year-old mother of two Sandra Mendez Ortega $80 the jury collected after it convicted her of felony grand larceny. The trial was in July, and sentencing Dec. 8 in a Fairfax County court.

The jury fined Mendez Ortega $60, her daily pay as a maid. Mermmott says “the general sentiment was she was a victim too,” and after “everybody chipped in” their collection totaled $80.

The case began when Lisa Copeland discovered her rings, worth at least $5,000, were missing September 2016. Copeland says she was outraged, and “I didn’t think $60 equated to the crime at all.”

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Virginia governor proposes boost in mental health spending

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NEWPORT NEWS, Va. (AP) — Virginia’s governor is proposing a multi-million-dollar effort to move dozens of people out of state mental hospitals.

The Daily Press reported Wednesday that Gov. Terry McAuliffe’s final budget proposes boosting funding for discharge planning by $6.9 million for 80 to 90 people who are on state hospitals’ extraordinary barriers lists.

Another $4.8 million would go to community mental health services intended to help people leave the hospitals.

His budget will include funding to ensure same-day access to mental health screenings at Community Services Boards, with $11.8 million of state funds and $6.4 million from the joint federal-state Medicaid program. More than $11 million would pay for primary medical care screening at Community Services Boards.

Additionally, the budget contains $2.9 million to setup specialized units to treat inmates with serious mental illnesses at several correctional centers.

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Cybersecurity Talent Recruiting Reinvented

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Here on the NVTC Blog, we’re sharing original content and video from the second annual Capital Cybersecurity Summit that took place on Nov. 14-15, 2017 at The Ritz-Carlton, Tysons Corner.


Talent v2Did you know that 50 percent of cyber job openings are located in the Greater Washington region? Or that there are over 44,000 cyber job openings in the region?

Organizations are getting creative in sourcing cyber talent in maintain a competitive edge. In fact, the talent shortage is becoming a strategic priority for almost every organization in the cyber sector across the country.

The Capital Cybersecurity Summit’s engaging Unique Ways to Attract Top Cyber Talent panel explored innovative ways companies have overcome the cyber talent gap challenges in their organizations. Panelists included U.S. Cyber Challenge National Director Karen Evans, Northrop Grumman Mission Systems Manager, Strategic Analysis, Initiatives & Operations, Cyber & Intelligence Mission Solutions Brian Loggins, Ishpi Information Technologies, Inc. Executive Vice President and Chief Technology Officer Girish Seshagiri and Cyber Human Capital LLC President and Founder Renee Brown Small. Monster Government Solutions Vice President of Global Strategy and Business Development Susan Fallon moderated.

Emerging from the discussion were unique ways organizations and HR professionals are sourcing – and upskilling – cyber talent. For example:

  • Ishpi Information Technologies has created a customized, “dual-model” apprenticeship program that combines specialized cybersecurity curriculum and on-the-job-training. The program also provides students assistance with security clearances before graduation, which helps to speed up the often long and tedious clearance process.
  • Northrop Grumman is partnering with the academic community, especially at the high school level with students interested in STEM, to source talent and engage students earlier in cybersecurity and computer science career paths. Northrop Grumman also offers cybersecurity scholarships at the high school and college level.
  • Cyber Human Capital’s Renee Brown Small shared that she has found success sourcing cyber talent by working with employees already in an organization who show interest in cybersecurity and upskilling them. Tapping into talent currently in an organization also helps with retention, as employees feel their skills and potential are valued, and that they are being challenged.
  • U.S. Cyber Challenge is bringing together stakeholders from the public and private sectors to host national cyber competitions to identify emerging cyber talent.

For more strategies and insights around recruiting cyber talent, view the full video from the panel below:

Check out Washington Business Journal coverage from the panel.

Share and Enjoy


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Cybersecurity Talent Recruiting Reinvented

Grow Your Business in Northern Virginia with digital marketing services from The W Agency

Here on the NVTC Blog, we’re sharing original content and video from the second annual Capital Cybersecurity Summit that took place on Nov. 14-15, 2017 at The Ritz-Carlton, Tysons Corner.


Talent v2Did you know that 50 percent of cyber job openings are located in the Greater Washington region? Or that there are over 44,000 cyber job openings in the region?

Organizations are getting creative in sourcing cyber talent in maintain a competitive edge. In fact, the talent shortage is becoming a strategic priority for almost every organization in the cyber sector across the country.

The Capital Cybersecurity Summit’s engaging Unique Ways to Attract Top Cyber Talent panel explored innovative ways companies have overcome the cyber talent gap challenges in their organizations. Panelists included U.S. Cyber Challenge National Director Karen Evans, Northrop Grumman Mission Systems Manager, Strategic Analysis, Initiatives & Operations, Cyber & Intelligence Mission Solutions Brian Loggins, Ishpi Information Technologies, Inc. Executive Vice President and Chief Technology Officer Girish Seshagiri and Cyber Human Capital LLC President and Founder Renee Brown Small. Monster Government Solutions Vice President of Global Strategy and Business Development Susan Fallon moderated.

Emerging from the discussion were unique ways organizations and HR professionals are sourcing – and upskilling – cyber talent. For example:

  • Ishpi Information Technologies has created a customized, “dual-model” apprenticeship program that combines specialized cybersecurity curriculum and on-the-job-training. The program also provides students assistance with security clearances before graduation, which helps to speed up the often long and tedious clearance process.
  • Northrop Grumman is partnering with the academic community, especially at the high school level with students interested in STEM, to source talent and engage students earlier in cybersecurity and computer science career paths. Northrop Grumman also offers cybersecurity scholarships at the high school and college level.
  • Cyber Human Capital’s Renee Brown Small shared that she has found success sourcing cyber talent by working with employees already in an organization who show interest in cybersecurity and upskilling them. Tapping into talent currently in an organization also helps with retention, as employees feel their skills and potential are valued, and that they are being challenged.
  • U.S. Cyber Challenge is bringing together stakeholders from the public and private sectors to host national cyber competitions to identify emerging cyber talent.

For more strategies and insights around recruiting cyber talent, view the full video from the panel below:

Check out Washington Business Journal coverage from the panel.

Share and Enjoy


FacebookTwitterDeliciousLinkedInStumbleUponAdd to favoritesEmailRSS

from http://ift.tt/2kyVuZR

Northern Virginia Digital Marketing Agency